Services – Extension Sales & Marketing

Go-to-Market Strategy

Benchmarking of Propsecting

Email Deliverability & Compliance

Opportunity Generation

Event Marketing and Attendance

CRM Consulting

Sales Playbook Development

Inbound Lead Qualification

Deal Closing

Outreach Framework

Phase 1

Phase 1 of our process is to outline what a quality prospect looks like for our clients and begin to generate our campaign framework. This involves a discussion about which industries our clients would like us to focus on and the roles of the key decision makers and influencers that we will target. We then take that information and start to build out our initial messaging and lead lists from scratch - No purchased lead lists here!

Evaluate and Optimize

Phase 2

As we begin interacting with prospects we will track metrics (Opportunity Rates, Response Rates, etc.) to get a baseline benchmark of the performance of our sales outreach. From there, we consider any necessary process renovation in order to increase key metrics. This can include anything from revamping the messaging being used to creating any supplemental information such as slip sheets, blog posts, and case studies. In addition, we will focus on how the pipeline is being managed and identify areas of improvement focused on reducing the sales cycle length.

Speed To Close

Phase 3

The final step in our process is to identify and implement ways of improving our clients speed to close. The longer the sales cycle, the harder it is to close the deal. We recognize a variety of opportunities throughout our engagements to make improvements; reducing the time it takes to respond to questions, establishing demos, and most importantly providing quotes. All of these types of improvements can have a significant impact on the speed to close.

Not sure ESM is right for you? Try our Proof of Concept

Our PoC allows organizations like yours to try our services at a reduced capacity for a short period of time. This allows you to get a true feel for the quality that we have built our business on.

Lets Talk

Interested in learning more? Drop us a quick note and let's talk about the ways we can help your company grow.